• Mon. Oct 25th, 2021

Mother Dairy to arrange 700 unique client touchpoints in Delhi


Oct 14, 2021

Mother Dairy will establish over 700 exclusive consumer touchpoints in the national capital by 2022-23 fiscal, mainly in the form of kiosks and franchise shops, as part of its strategy to expand presence and boost sales.
Mother Dairy Fruit & Vegetable Pvt Ltd, which is a wholly-owned subsidiary of National Dairy Development Board (NDDB), on Thursday said it will strengthen its consumer touch-point network in the NCT (National Capital Territory) of Delhi, mainly led by kiosks and franchise shops.
Mother Dairy currently has 1,800 consumer touchpoints, including its own milk booths.
“The company is working towards increasing this count to over 2,500 by FY22-23, further strengthening its presence across the length and breadth of the capital region and at the same time, bringing quality products a step closer to the city dwellers,” it said.
Mother Dairy on Thursday opened 15 kiosks in the NCT of Delhi in a single day. Of the 15 kiosks, nine have been established in 9 campuses of Delhi .

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